The "I'll update it later" LinkedIn trap

Remember yesterday when I asked about your LinkedIn summary?

Here's a story that might sound familiar...

Sarah, a client of mine, kept putting off updating her LinkedIn summary.

"It's fine," she'd say. "I'll get to it eventually."

Then an old colleague messaged her:

"Hey, just recommended you for a dream consulting gig,
but they need to check your profile ASAP."

Cue panic mode.

That’s when she reached out to me.

Her summary? Well, it was talking about her business goals from 2021. It had her previous industry focus. And, it was just basic writing instead of showing off her true value as a business consultant.

The new opportunity? 

Gone before she could update it (Gulp!).

Here's the truth:

Your LinkedIn summary isn't a "nice to have" – it's your 24/7 professional spokesperson. 

While you're sleeping, it's working. While you're busy, it's selling your expertise.

But only if it's done right.

My clients don't just get a LinkedIn summary - they discover their unique professional edge. 

We dive deep into your personal brand positioning.

WHY?

Because you could be the most compelling writer in the world, but if your positioning is off, you're speaking to an empty room. 

The right positioning acts like a magnet, pulling your ideal clients toward you and repelling the ones who aren't a fit. It's the difference between being another voice in the crowd and being the voice your dream clients can't ignore.

That's why for the next two weeks (until Dec 4th) I'm offering my professional LinkedIn summary revamp for: $595+gst (normally $695). You SAVE $100.

Think of it as an investment in your 24/7 personal brand ambassador.

Ready to create a digital presence that’s impossible to ignore?

Reply to this email, to grab this offer–and let's make your summary work as hard as you do.

More tomorrow on why waiting until 2025 might be too late...

Much Warmth,

Monica