What flavour is your brand voice?

What's wrong with vanilla?

Well, there’s nothing wrong with vanilla, when it comes to ice-cream.

But when it comes to brand messaging ...

Distinctive messaging sets you apart.

It’s your unique flavour.

It's what draws eye balls to you.

And without compelling brand messaging on your website or profile…

What reason do people have to keep reading?

So, how do you write distinctive messaging?

I’d suggest this:

1. Know your brand values
2. Know your brand personality
3. From the two, your tone of voice will emerge

Be bold, be quirky, be serious – whatever suits your brand.

Don't be afraid to try something different to your competitors.

I know you might want to stick to industry norms, but it's those that push boundaries that make their mark.

I mean, what would the 'cookies and cream' flavour be without the cookies?

Just vanilla.

But the cookies, add a little somethin'.

If that still sounds too hard, or is something you’d prefer help with.
Reach out.

I work with professionals and businesses to create their brand voice.

It’s the foundation of ALL future communications with your audience,
matters a lot! #justsayin'